Take-over Ads

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I really hate ads that take over a page when you mouse over them especially those that has sounds or video. It really is quite irritating, more so because I didn't really want to click on it. I was moving my mouse to and fro while I read and my cursor made contact with the ad in question.

Result? Instant interruption. There goes my reading experience.

It really is quite surprising especially for a company that used to have Seth Godin working for them.